Product Launch Lessons from a Newbie

Product creation demands a launch strategy where success does not depend on the actions of another person or group.  I have to admit that writing the pieces of 6-Hour eBook was the easiest part of the entire process.  As I completed the details for the product and websites, I realized that I did not have…

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Let’s Talk About Boring!

Reading blog posts leaves me wondering how some people have enough concentration to write so much about a single topic.  I would squeeze multiple entries out of each masterpiece.  On the other hand, I am perplexed when I struggle to find meaning in some posts that do not seem to relate to the blog topic…

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Right and Re-write to Get It Write!

Wait . . .  what? How many times have you read something that has never been edited for clarity or accuracy? I am discovering that people do not expect to have to review their writing and make the changes that transform the tolerable into the most interesting piece possible.  As I look back, I can…

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Tell A Captivating Story

Legendary stories start with, “once upon a time” unless you are in the southern tier of the United States where the opening line will be, “ya’ll ain’t gonna believe this!”  The moment we hear that introductory phrase, we know that a great story is sure to follow.  Images form in our minds as we listen…

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Shifting Gears Toward the Launch

Have you ever had a time in life where you felt as though the entire world knew more than you do? Every day has been packed questions about the work that must be completed in the next 20 days.  Choices matter more than ever because I only have so much time to cover every possible…

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