Just an Order of Fries

I thought it was a simple request:  a large order of fries.  A half order of stale fries was delivered in a couple of minutes.  I got out of the truck and went inside.  I reported my findings and was told the situation would be corrected.  I opened the bag to find steaming hot, fresh…

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Social Media Strategy

How many times have you heard business owners complain that social media is a mystery?  People struggle to use social media when they do not have a plan or strategy.  An occasional update to a moldy social media challenge will never achieve results.  In my lack of knowledge about social media, I have met the…

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Research Your Topic

Product development is challenging when you consider the vast quantities of information available to you from countless sources.  Without a solid research approach, your project will digress into meandering snippets of nonsense.  Your best approach is to follow proven steps to find your pathway to success. Identify the subject – Initial efforts to determine the…

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Excellent Training Content

Knowledge about a given subject is the basis for information products.  Other people will flock to your offerings when you are able to convey what you know to them in a meaningful way.  Your info products will fly off the proverbial shelf when you follow some simple recommendations that will guide your efforts. Comprehensive outline…

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Great Training Videos

As the world’s most critical student, I endure very few training videos from beginning to end.  Creating effective training materials is a fine art that separates the masters from the crowd.  Students will flock to your videos if you will follow some basic tenets before you turn on the camera. Course outline – A complete…

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