Conducting a case study about the progress in your business is an excellent way to show other people why your approach is worth following.  People want to participate with successful people who are able to devise great strategies that bring about significant results.  Your case study can draw interest from people who would not otherwise listen to you.

Case studies should be included in your business.  Consider these important uses when developing your tracking mechanism.

• Demonstrate transparency, which means you can build trust with people who want to learn from someone who is successful.
• Invest your heart in your business to gather real results for your case study.  From start to finish you will be diligent so you can report the amazing, successful, or unexpected results.
• Accountability in taking actions that you outline.
• Provide an avenue to soft sell any tools or products involved, as an affiliate.
• Great fun to create measurable progress while preparing to produce the case study.
• Provide others with the opportunity to participate  vicariously in your business while you see the results of a tool or software. People enjoy reading case studies prior to making purchases.
• Enhance the content you post to social media sites and your blogs. People will think about your case studies when they need more information.
• Challenge you to utilize tools more fully than you would have without the intent to write a case study.
• Broaden your knowledge to develop better ways to complete your work.
• Provide more complete education to your readers.
• Make you blog “stickier,” which means that people will return for your new case studies in the future.

Your case studies must be of interest on topics that other people need to learn about for their business ventures.  Some aspect of your case study must grab and retain the interest of the people who visit your site.  Measurable results must be presented in understandable ways.  Your niche can evolve to a new level because of your hard work to measure your work against the status quo.

Write case studies to attract great people to your business.  Enjoy the journey as you gather actual results about the tools and methods you use each day.

Have you used case studies in your business?

Leave a comment and join the conversation.

— Mialei