Rhapsody in Prose

Amazing Design, Ugly Print

2020-02-27T00:14:31Z

You have spent the entire morning on arranging every image and word into the perfect design that you just know will retain reader interest and lead people into your compelling ‘Call to Action.’ Countless hours of work have gone into writing the words and selecting photos that tell a story. Your message is clear and […]

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Custom Forms Replace Mass-Produced Forms

2019-08-06T16:48:53Z

In the early days of your business, you had great ideas and assembled the forms your business would use to support simple processes and procedures. As you reflect on those days, you know that the time you had then is just a distant memory. Your business has evolved into a fast-moving operation where you spend […]

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How to Pass Out Brochures

2019-08-02T21:38:02Z

Your printed brochures can attract much-needed attention to your company or organization. In the coming weeks, you could reach the target audience who is looking for your products and services. Imagine placing a brochure in the hands of a person who wants more information. A well-written brochure does the work for you! What should your […]

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Something is Better Than Nothing

2019-08-02T21:28:01Z

Whatever quick fix you implemented to fill a need might be hanging around and creating headaches for you and your staff. Maybe you had someone type up your thoughts into a quick form or flyer. At the time, you had planned to come back and create another version when you had the time. Every time […]

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Low-Volume Print Is Expensive

2019-08-02T21:23:41Z

Computers and printers are some of the most affordable pieces of office equipment available today. Convenient access to the information inside the computer is essential to the support of any business. At times, we generate too much paper in the effort to appear effective in our roles. If that sounds familiar, you are aware of […]

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Is Print Still Relevant?

2019-08-02T21:18:15Z

From the earliest days of the Information Age, many people predicted that paper would no longer be used in the same way. The future looked as though every image and work document could be stored and utilized inside computer software. Every work process would follow a series of steps inside the software and reports would […]

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Are You Worth More Than the Hourly Minimum Wage?

2019-08-02T21:02:05Z

When you opened a business, you might have planned for employees to fill certain roles. Those jobs are supposed cover the daily operation that generates income. You expect the customers to keep your team busy throughout the business day. Who Is Supposed to Cover All These Other Functions? EXACTLY WHAT IS YOUR TIME WORTH? […]

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Videos Tell Stories

2016-10-31T16:47:50Z

Adults and children love to listen to stories even when no lesson is embedded in the scenes. Classic books and movies have stood the test of time because of the characters, settings and plots that take us into another world. We choose our favorites over all the others because we enjoy traveling to far away […]

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Ways to Make a Video

2016-10-26T17:11:54Z

Your attempt to create the next viral video could be a tremendous waste of time and energy. Instead, why not capture your ideas with the goal of telling a great story. When you watch videos, you might not realize that the best videos tell a story that holds your attention. The method used to make […]

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Countless Reasons to Cloak Affiliate Links

2017-04-04T15:49:11Z

Every time I notice a comment from someone arguing against cloaking affiliate links, I just have to wonder how well this person understands the risks of raw links. Writing this post allows me to drive home some points without making an enemy unnecessarily. I just want people to understand the importance of taking every possible […]

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